The Jackson Kayak Cruise Angler kayak fills a variety of niches. It is a great price point kayak for someone looking to get into kayak fishing without all the bells and whistles, but enough features to make your time on the water enjoyable. It is also a great platform for an avid angler who is looking for a small versatile kayak with a minimalistic approach. The Cruise Angler 12 is also great for fishing smaller rivers and creeks, or even your neighborhood pond. It is also a great choice for college kayak anglers, who have to try and store a kayak in a dorm room or apartment. The Cruise Angler versions are offered in the same eye catching colors as the rest of the fishing line.