New 2012 Pershing Yachts
New 2013 Pershing Yachts
The Pershing story began 20 years ago with a wooden craft and 3 friends who were seagoing fanatics. Their passion was not born from chance but from experience. After the first one-off laminate boats, production moved on to motor yachts. This choice was made on the basis of a detailed knowledge of the market and some wonderful intuition: the fast cruiser sector was about to embark on a period of considerable expansion.
The Pershing Idea
The first motor boat was the result of a completely new idea: a seagoing craft combining the features of a speedboat with those of a motor yacht, not only in terms of performance, but also design, comfort and quality.
The Pershing Objective
A unique combination of speed, elegance, comfort and style, the Pershing 45’, designed in collaboration with the yacht designer, Fulvio De Simoni, met with instant success thanks to its numerous design innovations! The most notable of these being its lines and very comfortable living conditions. Indeed , this was the first open cruiser of its size to have 3 large and very comfortable cabins. Pershing style was widely acclaimed at the most important boat shows. The increasing market demand led to the construction of larger boats with the same successful features of the Pershing 45’.
A Policy of Internationalism
The early 1990 were a vital time for the boatyard which initiated a brilliant policy of internationalization. As well as the European market, which was shown to be very receptive, much attention was also given to larger international markets. The network of dealers was extended beyond the Mediterranean basin to the United Sates and the Far East. This policy has always been pursued by the boatyard which exports 70% of production.
Entry into the Ferretti Group:
The entry of Pershing S.p.A., the name taken on by the company, into the Ferretti Group, specialists in open sports craft, and the subsequent quotation of the parent company, Ferretti S.p.A. in the STAR segment of the Milan Stock Exchange, confirmed the ability for growth. Company turnover was rewarded by these efforts as it increased beyond even the most optimistic forecasts.
Anniversary of the Twenty Years:
Production grows, the range expands and Pershings have been applauded throughout the world. The adventure continues with the same enthusiasm that it started with and in 2001 Pershing celebrates its twenty-year anniversary.
The company offices, main production facilities and technical office are all located in Mondolfo (PU). The technical office plays host to both designers and those charged with identifying the best that modern technology can offer boating equipment. The assistance service is designed to ensure that the needs of the many Pershing customers receive prompt satisfaction thanks to the extensive network of service centers.
Always at the forefront in the application of new construction technologies – such as the Arneson transmission system, the exclusive “Scrimp System” technology used to vacuum form the fibreglass and computerized cutting of VTR fabrics – Pershing has developed under the mark of innovation. The Pershing 45’ was the first open yacht of its size to have 3 cabins and 3 bathrooms. The Pershing 52’ has redefined the concept of the fast cruiser. The Pershing 70’ boasted the first turbine engine. The Pershing 54’ with rounded side potholes has been copied throughout the world!
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