New 2014 Silverton Yachts
How does a boat company like Silverton Boats grow in less than four decades, from building sea skiffs in a small New Jersey coastal town to a line of Convertible, Motor Yacht, and Sport Bridge models prized by boaters throughout the world? How does it maintain continuity with a tradition of craftsmanship and product dependability when its competitors have not? And how has Silverton Boats elevated its product image from that of the cheapest boats in their class to those of the very highest value overall?
It does so by listening to what its owners want in the boats they own and in those they hope one day to own. By the continual investment in new construction technology, in sophisticated design and manufacturing equipment, in facilities, and in people with the same passion to excel that spurred Silverton Boats founders John and Warren Luhrs to create Silverton Marine Corporation in 1969. Silverton Boats is a company that has come to be recognized as the premier mid-sized bridge-boat builder, whose day-in and day-out dedication has achieved unsurpassed performance, comfort, and value.
Silverton Boats is committed to the notion that the achievement of product excellence is not an impossible task, but rather one that can be accomplished by progressive management in collaboration with dedicated dealers, manufacturing partners, and owner-employees.
Silverton Boats is Evolving
Each year Silverton Boats makes improvements to its models in response to the on-water experience of their owners. We remain close to them, not only to assure their satisfaction with the operation and servicing of their boats, but also to acknowledge and address their dissatisfactions. In a real sense, our owners are part of the Silverton Boats design and engineering team. What we learn from them drives the evolutionary process in concert with the expertise of our design and engineering staff.
In Model Year 2006, we launched our renewed five new Silverton Boats. Never in our history have we made such significant additions to our line within a single year. Each model is the expression of new construction technologies, of design advancements made possible by Pro-Engineering software, by a supplier organization constantly challenged to meet the most rigorous standards, and by impassioned dealers with the experience and service facilities equal to the demands of some of the world’s finest yachts. Evolution starts with listening. It continues by constant product refinement and a commitment made by individuals to manufacture and support boats of enduring value.
Silverton Yachts is Excelling
Many companies claim excellence, but its attainment is another matter. Silverton Boats understands that success demands a long-term commitment to all those elements of design, manufacturing, craftsmanship, and service that contribute to product excellence. Our pursuit of excellence continues with our commitment to handcrafted joinery of furniture-grade cherry-wood solids and veneers, offshore hull design along with other examples of New Jersey boat building craftsmanship.
Leading the way is Silverton Boats
We judge leadership not just by units built and sold, but by industry acceptance and the favorable recognition of the marine press. By innovations in design, manufacturing, and service. And in the final analysis, by customer satisfaction. By these standards, Silverton Yachts has taken the lead.
Leadership has its obligations. Silverton Yachts has an obligation to build boats that people will be proud to own and to share their experience with those whose opinion they value. Pride of ownership is, ultimately, the greatest value any company can deliver. It has been Silverton Boats pride to deliver that value consistently and repeatedly.
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