New 2011 Starcraft Boats
New 2013 Starcraft Boats
Arthur Schrock founded Starcraft boats in the small rural community of Goshen, Indiana. He initially manufactured farm equipment and marine products, but it was his son Harold who blossomed Starcraft boats into a thriving marine business. Harold always believed in his workers and demanded quality products. He believed in specialization of labor and initiated the first assembly line for aluminum runabouts and fishing boats.
His goal was not to be the biggest it was to be the best.
Starcraft boats researched the fiberglass market and became the premier supplier of fiberglass runabouts. The Starcraft Marine marketing team developed a distribution network consisting of distributors throughout the United States. These distributors were keys into the growth of Starcraft boats.
The years that followed saw major expansion and contraction.
During the late eighties engine companies began to purchase boat companies. Starcraft boats became part of the Brunswick family of companies, which included Mercury Marine. Starcraft boats was now manufacturing aluminum fishing boats, runabouts, pontoons, fiberglass products and being sold through Mercury’s distribution network.
Starcraft Marine’ legacy of a family business was reestablished.
The fierce competition and lack of capital expansion had hurt the Starcraft boat line. It was imperative the company refocuses and downsizes. The message of being the best and not the biggest was revitalized. A dedication to develop a quality line of aluminum fishing boats was first priority.
In 2003 the C-Star line of products were developed to celebrate our 100th anniversary. New innovative seating, colorful new graphics and commitment to quality showed the renewed focus. Taking a leadership role in the development of a new line of Aurora deck boats awakened the spirit of Starcraft boats.
Our competition began to realize that 2003 marked a rebirth of a sleeping giant.
Strong media advertising in 2003 spread the word to the marine buyer that Starcraft boats are back. Focusing on quality and building a spirit were keys to making the new Starcraft boats.
Employees worked together to develop our centennial logo which appeared on all 2003 product. It is our plan to continue with a form of this logo in the years ahead. We established dealer groups, which concentrated on product and customer development. 2003 marked the beginning of renewed confidence from our employees, which translated to our dealers, which translated to our customers.
It’s time to look at Starcraft boats and see what has our competitors “buzzing”.
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