New 2014 Yamaha Marine
A checkered flag. A scenic panorama unfolding around the bend. A trophy catch. A pulse-quickening stretch of road or trail. Heads turning as you pass by. Even coming home at the end of a hard day's work.
Whatever your pursuit, Yamaha is there, too, pursuing our goals. We want to satisfy our customers and exceed their expectations with products and services of superior quality, unmatched performance, and extraordinary value.
With an ever-expanding line that includes motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and much more, we at Yamaha Motor Corporation, U.S.A., strive to contribute to the quality of life. Your life.
Life can have many exciting, memorable experiences. Creating opportunities for them is what Yamaha is all about.
Yamaha Total Package
At Yamaha, we know that a boat isn’t just something to take you from point A to point B. It’s a destination in itself—a place where you can relax and spend time with your family. As a result, our boats include many standard features that most competitors consider optional—like a custom, matching trailer with swing-away tongue, a satellite-ready JBL® Marine stereo and an integrated swim platform. It’s what we call the “Yamaha Total Package” and it’s just one of the many things that sets us apart from the competition.
Yamaha deploys state of the art robotics in the manufacturing of our hulls and decks. Using precision laser guidance, the robots are able to cut and drill each hull and deck to exact specifications, ensuring each boat is built the same down to the smallest measurement.
By the late 1960s, Yamaha had quality products that had proven themselves in the global marketplace based on superior performance and innovation. Distribution and product diversity were on the right track. But Genichi knew that beyond quality, success would demand more. He had this view on the power of original ideas. "In the future, a company's future will hinge on ideas over and above quality. He also knew that forward vision, walking hand in hand with original ideas, would create an opportunity for the company and its customers that could mean years of happiness and memorable experiences.
A real-world illustration of this belief is the Yamaha DT-1. The world's first true off-road motorcycle debuted in 1968 to create an entirely new genre we know today as trail bikes. The DT-1 made a huge impact on motorcycling in the USA because it was truly dirt worthy. Yamaha definitely "read the flow" when it produced the 250cc, single cylinder, 2-stroke, Enduro that put Yamaha On/Off-Road motorcycles on the map in the USA.
Genichi Kawakami set the stage for Yamaha Motor Company's success with his vision and philosophies. Total honesty towards the customer and making products that hold their own enables the company that serves people in thirty-three countries, to provide an improved lifestyle through exceptional quality, high performance products.
Genichi Kawakami's history with Yamaha was long and rich. He saw the new corporate headquarters in Cypress, California and the 25th Anniversary of Yamaha become a reality in 1980. He also watched bike #20 million roll off the assembly line in 1982. Genichi passed away on May 25, 2002 yet his vision lives on through the people and products of Yamaha, throughout the world.
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