Author Archives: iboats
There is a term in marketing that strikes fear into the hearts of all competitors, and builds the legacy of the company that can successfully pull it off. The term is called “Disruptive Product”. For us normal folks, we would … Continue reading
In the early 90’s Mercury Marine made a great video with several long-time outboard owners telling folks how well their engines have been running. One engine owner looked at the camera and told us his 90hp in-line six cylinder (aka … Continue reading
Looks like this guy found the best of both worlds, boating and golfing! Can you think of a good caption for this photo?