iboats.com Unveils New 2.0 Marine Retailer Web Site Package

Press Release | January 2, 2002

Salt Lake City, Utah - January 2, 2002 - iboats.com today announced the release of their version 2.0 Web site package, a major upgrade to the company's industrial-strength Web-based marine-retailer system. The 2.0 site package, which can also be added to existing Web sites, delivers major performance enhancements, increased flexibility and the potential to capture substantially more marine-related traffic.

"This new 2.0 dealer Web site package was built based on our talking to a large number of marine retailers around the country. We asked them what they wanted in a Web site to help them build their businesses", said Bruno Vassel III, iboats.com President and CEO. "In response, we have redesigned and upgraded our retailer Web site package to more completely meet these needs, delivering a product that
• Is inexpensive to buy and to maintain
• Can easily be customized by their own staff, with no programming skills required
• Can be customized to fit a dealer's specific areas of focus such as marina services, selling larger yachts, ATVs, RVs or PWCs
• More fully promotes specialty services such as those found in a prop shop, canvas shop or fiberglass repair shop

"The most powerful benefit we offer participating marine retailers with this new 2.0 dealer Web site package is the huge amount of targeted traffic they will receive from linking into our network of over 500 boating-related Web sites. Many dealers are experiencing a 10 to over 100 times increase in their Web traffic compared to what they received from their non-iboats stand-alone Web site." Vassel continued.

These improvements are available at no additional monthly cost - just $59.95 per month. Retailers who already have an iboats Web site can receive the new 2.0 upgraded Web site for a modest one-time set-up fee simply by calling iboats. Retailers who do not have a Web site can get this new 2.0 Web site package for a one-time set-up fee of just $299. For retailers who already have a Web site but want it to work better for them, the new iboats 2.0 site technology is also sold as a series of individual modules that can be added to an existing Web site, at $199 for the one-time set-up fee.

Details of the new 2.0 iboats dealer Web site package include:
• A fully stocked online store with over 16,000 SKUs (no inventory, taking orders, shipping, billing, or handling of return goods is required by the retailer)
• Unlimited pages and scalability
• Significant customization options with no programming required
• Multiple separate inventories can now be listed within a dealer's site such as powerboats, sailboats, yachts, trailers, engines, new boats and used boats
• Weekly site statistics
• The Web site is fully supported by the iboats staff of programmers and dealer services personnel with an 800 number, five days a week, for all retailer Web site help.

iboats, inc, located in Salt Lake City, Utah is a privately-held company devoted to building the sales and profits of marine retailers. More information on the new dealer Web site package and other services iboats.com offers is available at www.iboats.com or by calling 1-800-869-1686.


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