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Land 'N' Sea and iboats.com Launch Dealer Web Site Program

Press Release | February 12, 2002

Pompano Beach, FL and Salt Lake City, UT  February 12, 2002 — In a joint press release issued today, Land ‘N’ Sea Distributing, Inc. and iboats.com announced a new program offering a comprehensive package of Internet marketing tools to Land ‘N’ Sea’s 10,000+ dealers.

Under this program, the Land ‘N’ Sea's sales force will offer marine dealers their choice of a complete web site package or a web site enhancement module that can be easily added to their existing site.  Both options will be created by the iboats.com technology team and will include links into Land 'N' Sea's online BoatingStore program.  Once created, the sites require no programming by the dealer and can be easily updated. 

"We are very pleased that we can provide a full range of Internet solutions to all of our dealers," said William Slansky, Land 'N' Sea President and CEO.  “We’re confident that iboats’ customized marine web site solutions are effective dealer marketing programs, and they can significantly help all of our dealers enhance their businesses."
 
"In addition, we also wanted to increase our support for the many Land ‘N’ Sea dealers who are participating in our online BoatingStore program.  We have combined Land ‘N’ Sea’s extensive online BoatingStore with the powerful iboats’ Internet marketing tools to produce an industry leading Internet package," Slansky continued.
 
As to how these Land 'N' Sea/iboats dealer sites will be sold, Slansky said, "We are launching a promotion to inform our dealers throughout the country.  In January we began the training of our nationwide team of Sales Representatives on this exciting combined web site and BoatingStore program.  As our sales force meets with dealers over the coming months, they will explain the many benefits of participation in this program.  Information about this program can also be found on Landnsea.net."
 
"We are thrilled to work with Land ‘N’ Sea to help their dealers benefit more from the Internet," said Bruno Vassel III, iboats.com President and CEO. “The iboats’ Internet marketing tools continue to be the most affordable and effective way for a dealer to promote their business.  In addition, this relationship will be very supportive of our on-going efforts in working with both local and regional marine trade associations, such as the Marine Industries Association of Florida.”

Land’N’Sea Distributing, Inc., headquartered in Pompano Beach, FL is the leading distributor of wholesale marine parts and accessories with 12 locations throughout North America. Over 350 manufacturers are represented by Land 'N' Sea, to service the more than 10,000 dealers Worldwide.
 
iboats, inc, located in Salt Lake City, Utah is a privately-held company devoted to building the sales and profits of marine dealers.  More information on the complete web site package or web site enhancement modules is available by talking to your Land ‘N’ Sea sales rep, at www.landnsea.net and www.iboats.com, or by calling 1-800-869-1686.


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