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iboats.com New Boat Showroom Adds Over 4,000 New 2011 Models

Press Release | February 14, 2011

SALT LAKE CITY, UT – Feb 14, 2011 – iboats.com, today announced it has completed the addition of 4,136 new 2011 model-year boats, including specs, photos and reviews, onto its dealer-friendly online New Boat Showroom.

Found at www.iboats.com/New-Boats, these listings cover the boat data from 196 marine manufacturers, including all new boats from the top U.S. boat manufacturers. iboats states work will continue on an additional 50 manufacturers over the upcoming month or two. iboats invites all boat manufacturers to review their listed boat data and provide iboats any updates wanted to their 2011 models.

iboats.com indicated that for the 4th year in a row it is offering this online new boat buyers' guide to the boating industry and to millions of consumers. The stated purpose is to help participating dealers to sell more new boats in their local markets. This program continues to be very popular with the boating public as recent industry studies have stated that 84% of all new boat purchasers now use the Internet as their primary source for researching and comparing boats and obtaining new boat information and specifications before they buy.

One of the unique features of iboats' New Boat Showroom is that the consumer is required to enter their zip code the first time he or she begins their new boat search so that only participating local dealer information is shown. Boat brands are also featured to the consumer when that brand's local dealer is participating in the program. This program helps consumers contact their local dealer either by phone or through an easy-to-use online quote request form. Participating dealers also get the opportunity to show their used boats to these potential online consumers.

The iboats.com New Boat Showroom only shows MSRP information when available from boat manufacturers.

iboats.com, located in Salt Lake City, Utah is a privately held corporation that focuses on building the sales and profits of marine retailers, and providing new and used boat information and e-commerce to consumers. More information on iboats.com services is available at www.iboats.com.

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