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Water Channel and iboats.com Announce Plans to Harness the Power of the Internet and Television to Promote the Water Lifestyle to Millions

Press Release | February 16, 2006

The Water Channel, world’s first television network devoted to water lifestyle programming, announced an agreement today to immediately integrate platforms for e-commerce with iboats.com, the top-rated online retailer of marine products. The arrangement will merge the power and reach of television with the convenience and immediacy of the Internet, making more than 400,000 water related product SKUs available immediately to a daily television audience numbering in the millions.  

The Water Channel blends water sports and lifestyle entertainment programming with transactional television, a home shopping show titled Club Blue that features products targeted at its niche audience. Viewers are able to order products over an 800 call-in number, by clicking on specially programmed television remotes, or over the Internet.  

The Marine MegaMall of products sold through iboats.com will become a core element of the Water Channel’s Club Blue segments. In addition, all products sold through iboats.com will be able to participate in dedicated television advertising, sponsorships and advertorials on the Water Channel.  

“Growing the customer base in the marine industry – as well as other water-related businesses – has been a daunting challenge for many,” noted Arthur Lindgren, president of the Water Channel. “Now, with the merger of television and the Internet, the two most powerful forces in marketing, we anticipate the bigger challenge for savvy merchandisers may be getting enough product to meet demand.

“There’s no question we are partnering with the retail e-commerce powerhouse of the marine and water lifestyle,” said Lindgren. “Our shared business values make this opportunity very appealing. And together, we’re going to help more and more people enjoy the water lifestyle.”  

The opportunity for break-out growth and the promotional value of being able to reach a broad, but qualified audience is equally appealing to the industry-leading team of iboats.com.  

“I am very pleased that we will be working with the Water Channel,” said Bruno Vassel III, President and CEO of iboats.com. “I view this as our taking the power and abilities of the Internet -- where we’ve cast a huge net -- to a higher level. Now we can reach even more water-enthusiasts on a dedicated lifestyle television network, which I see as having a very powerful reach. I also see this as being extremely positive for the marine industry and for further growing multiple activities that are water-related."     

In 2004, iboats.com was ranked #48 on the Inc. Magazine 500 list of fastest growing private companies in the USA, achieving the highest ranking of any marine product company and the third-highest ranked e-commerce retail company.  

In early November, iboats.com was also awarded the #1 ranking in growth of any company in Utah over the previous five years, this recognition was awarded by the Mountain West Venture Group for what they call the Utah "Top 100."  Also in 2005, Forbes.com gave iboats.com the title of “Forbes Favorite” watercraft web site beating 7 other boating-related dot coms for this title of #1. The Water Channel has been on the air since October, 2005 and is rapidly expanding its reach and coverage. Currently available to 12 million satellite subscribers on channel 216 of the Dish Network, it will be in approximately 35 million homes by summer with the addition of two of America’s largest cable providers. Visit www.waterchannel.com for more information.


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