Texas Association Picks iboats.com Internet Services For Its Members

Press Release | March 4, 2002

Salt Lake City, UT and Austin, TX, March 4, 2002--In a joint press release issued today, iboats.com and the Boating Trades Association of Texas (BTAT) announced the signing of an exclusive agreement that makes iboats.com the official Web site provider for the association and its statewide membership.

“We’re thrilled to partner with the Boating Trades Association of Texas,” said Bruno Vassel III, President and CEO of iboats.com. “Our partnership with the BTAT, as well as those with the Southern California Marine Association (SCMA) and the Marine Industries Association of Florida (MIAF), further reinforce our position as the number one provider of Internet business-building tools for marine retailers.”

BTAT President Gene Schkade said, “After we looked at all the leading national companies that offer Internet marketing tools for marine retailers, iboats was the obvious choice for us as the best partner for our members. The iboats program of providing online boat listings, e-commerce stores, dealer Web sites, huge amounts of traffic to participating members’ sites and free boat buyer leads will give our members the tools they need to truly use the Internet to build their sales. And to do all of this at the prices they offer is extraordinary.”

Vassel agrees. “While there are thousands of companies that claim to create simple Web sites, iboats is the only company that delivers significant, ongoing amounts of traffic to our dealer partners. Research indicates that the average non-iboats-provided Web site generates only 100 page views per month, while our iboats-provided dealer sites average many times that. Part of what this means is that every boat a participating dealer posts on his site receives an average of 300 viewings per month. That’s very significant in helping dealers to sell more boats and motors.” Vassel continued, “The other dramatic benefit iboats-provided dealer sites gives to marine retailers is instant and powerful, easy-to-use e-commerce capabilities for parts and accessories. All of this drives more sales and traffic to participating dealers’ sites and into their physical dealerships.”

Under the agreement, iboats will provide the company’s Platinum Web Site and Platinum Marketing packages to BTAT members, depending on if the members already have a Web site or not. Special member pricing has been established. iboats will also offer other online promotions to the BTAT organization.

Founded in 1998, iboats, inc, located in Salt Lake City, Utah is a privately-held company devoted to building the sales and profits of marine retailers. More information on the new dealer Web site package and other services iboats.com offers is available at www.iboats.com or by calling 1-800-869-1686.


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