iboats.com Announces New Online Tools For Marine Dealers Who Already Have A Web Site

Press Release | April 26, 2001

iboats.com today announced a unique online marketing package specially designed to help build the businesses of marine retailers who already have an existing Web site.

This new product, termed the Platinum Marketing Package, is designed to seamlessly mesh with dealers' existing Web sites, adding boat classified listings and a full e-commerce store to their sites' capabilities. Dealers simply add two buttons to their existing site, and they're up and running with full boat listing and e-commerce capabilities.

"We're excited to offer a product that so precisely fills the needs of a large portion of the marine retailing community," said Bruno Vassel III, iboats' President and CEO. "While our current Platinum Web Site works wonders for dealers who don't have a Web site or who aren't happy with their current site, this new Platinum Marketing Package gives dealers who already have a solid site the ability to add the two most powerful e-marketing tools available, plus free hosting and email, at an extremely low cost of only $199 setup and $59.95 per month."

"But this package does much more than just give dealers boat listing and e-commerce capabilities," Vassel continued. "It also helps dramatically build the traffic to their sites and their dealerships."

"For example, any boat a dealer places in his own iboats-provided boat listing section is automatically, at no additional cost, listed in classified listings across the entire iboats-owned and operated network of over 200 watersports-related Web sites. And since each boat listed on our network of sites is seen an average of 350 times per month, this can make a huge difference in the amount of traffic that comes to a dealer's site."

In addition to boat classifieds and e-commerce capabilities, the Platinum Marketing Package also includes targeted hot boat buyer leads e-mailed to participating dealers several times per week, free hosting of their existing site (saving dealers hundreds of dollars per year!), featured positioning on the largest directory of boating-related Web sites in the world, and 5 free email addresses for the dealer's staff.

Headquartered in Salt Lake City, Utah, iboats.com is a privately held company that provides marine retailers with the online tools they need to build their businesses, including boat classified listings across a network of 200+ iboats-owned marine-related sites, an online store, and a customizable Web site for under $300.


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