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iboats Partners With Florida Marine Industries Association

Press Release | May 7, 2001

iboats.com today announced that it has formed a partnership with the Marine Industries Association of Florida, Inc. (MIAF) and their 12 Regional Florida Associations, to be the exclusive partner providing web sites and marketing services for their 1,800 members.

"We're thrilled to partner with the Marine Industries Association of Florida and their members," said Bruno Vassel III, President and CEO of iboats.com. "Our partnerships with the MIAF and the Southern California Marine Association (SCMA) further reinforce our position as the number one provider of online business-building tools for marine retailers."

David Ray, Executive Director of MIAF said, "iboats was the obvious choice as the best partner for us and for our 1800 members. iboats' program of providing online boat listings, e-commerce stores, dealer web sites, huge amounts of traffic to participating members' sites and free boat buyer leads gives our members the tools they need to truly use the Internet to build their sales. And to do all of this at the prices they offer is extraordinary."

Vassel agrees. "While there are thousands of companies that can create simple web sites, iboats is the only company that delivers significant amounts of traffic to its dealer partners. We've found that the average non-iboats-provided marine website generates only 100 page views per month, while our iboats-provided dealer sites average over 16,000 page views per month. Part of this is due to the fact that every boat a participating dealer posts on his site receives an average of 350 views per month. That's very significant in helping dealers to sell more boats and motors."

"The other dramatic benefit iboats-provided dealer sites gives to marine retailers," Vassel continued, "is instant and powerful, easy-to-use e-commerce capabilities. All of this drives more sales and traffic to participating dealer's sites and into their physical dealerships."

Under the agreement, iboats will provide their Platinum Web Site and Platinum Marketing packages to MIAF members, plus offer other online promotions to the MIAF organization. The MIAF is exclusively endorsing iboats.com as the supplier of web sites for its members.

Founded in 1998, iboats.com is the leading supplier of marine retailer internet business solutions, providing web sites, online e-commerce stores, boat classified listings, and boat buyer leads to marine retailers. iboats.com is located in Salt Lake City, UT.

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