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iboats.com Partners With Poole Publications To Feature Boat Reviews And Articles

Press Release | June 11, 2001

Salt Lake City, Utah: iboats.com today announced an agreement with Poole Publications, Inc., publisher of Trailer Boats, Bass and Walleye Boats, and Sportfishing Boats magazines, to feature that company’s boat articles and reviews across the iboats.com network of over 500 Web sites.

“As a company devoted to building the business of marine retailers and providing reliable information to boating consumers, we are thrilled to partner with Trailer Boats and the other Poole titles,” said Bruno Vassel, president and CEO of iboats.com. “Poole’s reputation for quality, accuracy and unbiased boat reviews is well known in the industry, and that is clearly a major step forward in providing valuable information to our very large number of boating consumers. These reviews and articles, will become a featured element across the entire iboats.com network of over 500 owned and operated marine-oriented Web sites.”

“We believe iboats.com is a perfect online partner,” said Wiley Poole, president and publisher of Carson, California-based Poole Publications. “Its huge amounts of targeted traffic, quality of site visitors, support of marine retailers, and leadership in the boating category will help to reinforce and support our publications and build our subscriber base.”

In addition to online exposure of high-quality boat reviews and articles, this agreement also includes solicitation of new subscribers for Poole Publications by iboats.com.

Based in Carson, California, Poole Publications is a privately-held publisher of special-interest magazines, distributing more than 2.5 million copies annually.

Based in Salt Lake City, Utah, iboats.com is the leader in helping marine retailers build their sales and profits online. The company offers retailers the tools they need to sell more boats through providing online boat listings, a complete Web site and online store, all for less than $300. Founded in 1998, iboats.com owns and operates over 500 marine-oriented Web sites, in addition to managing the hundreds of sites of their marine retail partners. For further information, iboats.com can be contacted toll-free at 877-857-0244.


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