iboats.com Reports Record Sales and Traffic

Press Release | August 8, 2001

iboats.com today reported that in July the company posted its 8th consecutive month of record sales and traffic with online sales approaching $750,000 per month and traffic exceeding 1 million user sessions in the month.

The company also reported that July's traffic numbers represented the 8th consecutive month of uninterrupted traffic growth for the iboats network of marine-related Web sites, with an average increase per month of 30.5% over each previous month and a total increase over July 2000 of an astounding 582%.

Another record was also achieved in July of 2001 as iboats.com broke into the coveted top 10,000 most popular sites on the entire Internet, as measured by Alexa Internet, an independent Web site traffic ranking service. By the fifth of August, iboats.com's ranking had further improved to 9,099. This growth pace is unmatched by any other full-featured boating Web site.

"In this time of dot com failures and weakness in many segments of the economy we are elated that our business model of strongly supporting dealers while providing solid consumer content and real value is paying off in record sales and site traffic" said Bruno Vassel III, iboats.com President and CEO.

"One key in evaluating these spectacular numbers is to realize that iboats.com's success is helping to build the bottom lines of participating dealers" Vassel continued. "Along with all of our other records in July, more marine retailers than ever before earned a record level of commissions on sales from their iboats-provided online stores which are hosted in our Marine MegaMall."

"We are extremely optimistic about the future of the marine industry" said Vassel, "and look forward to partnering with many additional marine retailers, helping them to develop greater Web site traffic and sales."

iboats.com also reported three other firsts in the month of July:
• The first dealer signups from iboats' exclusive partnership with the Marine Industries Association of Florida (MIAF).
• Introduction of a new look and new navigation tools at www.iboats.com
• A record number of boats listed in the iboats dealer-supportive Classifieds.

Based in Salt Lake City, Utah, iboats.com is the online leader in helping marine retailers build their sales and profits. The company offers retailers a choice of either a complete Web site or modules that can be attached to an existing site to increase its effectiveness. Retailers' boat sales are supported by online boat listings, and e-commerce participation is available through the fully-stocked online store that iboats provides its affiliates. Founded in 1998, iboats.com owns and operates several hundred marine-oriented Web sites, in addition to managing the hundreds of sites of their marine retail partners. For further information, iboats.com can be contacted toll-free at 1-800-869-1686.


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