Web Site Traffic Firm Ranks iboats.com Top Marine Site

Press Release | October 22, 2001

Salt Lake City: iboats.com today announced that it is now ranked as the most popular full-featured marine Web site in the world, as measured by Alexa Internet, an independent Web site traffic measurement firm.

“This is an announcement that has been long anticipated at iboats.com,” said Bruno Vassel III, iboats.com President and CEO, “and is strong evidence that the boating consumer sees great value in a Web site that is dealer-supportive while providing the products, boat listings and information that the boating public wants.”

According to Alexa Internet’s official rankings www.alexa.com, iboats.com is now the 7,684th most popular site on the entire Internet (out of more than 25 million sites that Alexa tracks), and is the number one full-featured marine Web site, with a ranking that has been steadily improving over the past 3 years. The former top full-featured boating site is now the 8,919th most popular site.

“Keep in mind,” said Vassel, “that Alexa’s measurements are done on a site-by-site basis, so the traffic on each of iboats.com’s hundreds of separate marine-related sites, such as www.boatmotors.com and www.boatdealers.com is measured and ranked separately by Alexa from the traffic that comes to our iboats.com site. Therefore, our full network of Web sites would enjoy a significantly stronger ranking if the traffic from all of our marine sites was united into a single ranking.”

“This achievement,” Vassel continued, “is on top of our recently announced triple-digit sales increases, long-term fulfillment agreement with Land ‘N’ Sea, and agreements with several of the largest regional marine dealer associations in North America.”

Based in Salt Lake City, Utah, iboats.com helps marine retailers build their sales and profits by offering Internet and traffic solutions. These solutions include online boat listings and e-commerce through fully-stocked online stores that iboats provides to each participating retailer. Founded in 1998, iboats.com owns and operates several hundred marine-oriented Web sites, in addition to managing hundreds of sites of their marine retail partners. For further information, iboats.com can be contacted toll-free at 1-800-869-1686.