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iboats.com Names Industry Veteran As Senior VP Business Development

Press Release | March 2, 2001

iboats.com today announced the hiring of boating industry veteran, Ben Rowell, as Senior Vice President Business Development. Rowell's 30 years of sales, marketing and management experience within the boating industry further solidifies iboats' position as the premiere company in the industry focused on building marine retailers' sales and profits online.

"The opportunity here at iboats is second to none," said Rowell, "iboats has truly created a revolution in helping retailers sell more boats. This team is incredibly talented, committed and uniquely positioned to building the business of the marine retailers they serve. The opportunity to play a major role in the creation of the future of marine retailing was something I simply couldn't pass up."

"We're thrilled that Ben, with his extremely strong marine industry background and experience, has joined us," said Bruno Vassel III, President and CEO of iboats.com. "We're making very rapid progress, and have ambitious goals for the future. With Rowell's business development leadership, our initiatives will be further accelerated. Even before joining us full-time, Ben played a key role as a consultant in helping us land exclusive online supplier status for the Southern California Marine Association and planting seeds for a number of other partnerships that will rapidly be coming to fruition."

Prior to iboats.com, Rowell was General Manager of the Q Lube Marine Services subsidiary of Penzoil-Quaker State Company, where he built the company's mobile marine oil change and maintenance business from the ground up. Prior to his role with Q Lube, Rowell was the Product/Marketing Director for Mercury Marine's Quicksilver Division where he led the marketing of marine accessory, service parts and inflatable boat lines, totaling over $300 million in annual sales.

Rowell's academic training comes from the American Graduate School of International Management and the University of Massachusetts, Amherst.

Based in Salt Lake City, iboats.com is the leader in helping marine retailers build their sales and profits online. iboats offers retailers the tools they need to sell more boats through providing them online boat listings, a complete web site and an online store, all for less than $300. Founded in 1998, iboats owns and operates over 200 boating-related Web sites, in addition to managing the hundreds of sites of their marine retail partners. For further information, iboats can be contacted toll-free at 1-877-857-0244.

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