from a light seat, your idle mixture needle should be backed out 1 and 1/2 turns as a starting point for adjustment...engines can differ a little in starting procedure...is the carb roller slightly beyond the mark on the timing cam when you have it in your starting position?.. in this position is the throttle butterfly just barely open?..if so, the engine should attempt to fire with the choke plate fully closed. If it does fire, click the choke off, and try to restart immediately. If it starts but won't run, try a half choke position to keep it running. In my experience, these small outboards don't like the full choke but for only a small period of time...3 seconds or so.
