I have a 1994 Mercury 40HP outboard that just won't start easily when it's cold. Once I get it started it's fine until it cools down again. Then I have to reprime and rechoke and then it finally starts. I put new plugs in and they don't help. I just winterized the engine and when I pulled the plugs, 3 out of 4 were dirty. The forth plug looked brand new. The plugs have only been in since late June. Any suggestions?