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As the photos show (first time posting pix) in Neutral, the top cable goes OVER the inner pulley and the barrel (at the end of the cable) is installed into the hole of the pulley at the "six o'clock" position.
The bottom cable goes UNDER the outer pulley and the barrel in installed into the hole of the pulley at the "twelve o'clock" position.
Yo may have to manually shift the gearcase into the Forward, Reverse and Neutral positions as well as twisting the tiller in order to have enough of the cable to reach the holes in the respective pulleys.