Sorry guys, I didn't mean to be so vague. I was posting on my cell phone.
It's a 1975 Evinrude 85hp. I'm going to revamp my post.
My cold start procedure is as follows:
Prime fuel bulb until hard (Usually 4-5 squeeze)
Lift lever to halfway
Lift choke switch
Turn key.
Motor generally turns over and will 'pop' a puff of smoke and starter disengages. Will repeat this several times. More often than not, I return the lever to its lowest position, lift the choke switch and turn key, it will turn over and I'll let go of choke switch and it'll start up. Once the engine is warm, I generally don't need the lever or choke switch to start the engine.
When I hit the choke switch, I hear the solenoid clack, and I can kill the engine when it's running by holding the switch up, but it takes about 5-10 seconds to die down and shut off. I will pull off the air cover and see if it's functioning properly.
Aside from that, on my King Finger fiberglass bass boat, it does 39mph @ 4900rpms on GPS. It seems to run great once it is started. This year I inspected the coils and found 2 cracked. I replaced those and also installed new plugs, mix fuel/oil at 50:1. Until it warms up from cold start, it does seem to have a misfire/stutter . Usually cleans up after about 10/15 seconds of idling when cold. Doesn't do it on warm starts.