Re: Receivership Update
Do you get an overall advantage from buying a collapsed business?<br /><br />The assets of potential value to a new operator are:<br /><br />1. Goodwill, which in this case is no more than the willingness of past clients to return, if it exists at all. You might just get badwill.<br /><br />2. Customer records and mailing lists.<br /><br />3. Stock, but only if it's substantially cheaper than acquiring it direct from the supplier; the quantity and cost is not excessive for your needs; and it will move reasonably quickly or you've paid for dead stock.<br /><br />4. Location.<br /><br /><br />If you get the mailing list past clients can be directed to your business at another location without the cost of buying the goodwill, location or stock of the failed business, and without you being tarred with its brush. You could ask the receivers if they'll sell it to you, although it's an important asset that they may not want to sell separately if they're trying to sell the business as a whole.<br /><br />If you can't get the mailing list you can still reach some of the past and future customers through advertising, which the competitors might be trying to do also.<br /><br />Don't overvalue the mailing list as only a small proportion of the people on it are likely to become your customers.<br /><br />The collapse of the business has created a vacancy in the market which you might be able to fill a lot cheaper with a modest advertising budget than you would by buying the business.<br /><br />Unless US receivers are different to Australian ones, here's an important point to keep in mind when dealing with receivers and liquidators. Receiverships and liquidations tend to last until there's no more money in the business to pay the receiver's or liquidator's fees. They don't last any longer. When receivers and liquidators are getting to the bottom of the money barrel they're a lot more willing to negotiate and take what they can get. If the business or any assets are put up to auction and nobody bids, it's a great time to start talking to them.