Re: starter solenoid on a 1972 Evinrude 50 outboard
Your solenoid should have 4 terminals, two large and two small. (if it doesn't, post a reply with a description. a pic would be even better)
One of the large terminals has the red positive battery cable attached; the other has a red cable leading to the starter positive terminal.
Connecting the two large terminals with your jumper wire will connect the starter directly to the battery. You might get a spark or two.
If that makes the starter spin, then the starter is ok.
Otherwise:
One of the small terminals has a black ground wire connected to the engine block. If you use your jumper to connect the *other* small terminal (*not* the ground) to the terminal with the battery cable, it should energize the solenoid and make the starter spin. If it does this, then the problem is in the keyswitch or wiring harness.
WARNING: when you have one end of the jumper wire touching the battery cable, *DO NOT* let the other end touch the engine block or any metal attached to the engine, you will get a huge shower of sparks.
This all assumes you have a good battery, fully charged, and all the connections are clean and tight.
Tip: an automotive alternator/starter repair shop can probably rebuild your starter way cheaper than buying new.