And don't be concerned if after the engine has run a bit that the primer bulb is soft again. That's perfectly normal. Fuel is "sucked" through the bulb, not "forced" through it.
Held the arrow up towards the sky, gave the bulb about 4 good squeezes and it got stiff. **carb floats/needles doing their job!!**
Gave the ignition a go for about 3 seconds and Fat Betty (thats her name) roared to life.
No choke needed.