Dear TV Advertizers:

[Bob_VT]

Re: Dear TV Advertizers:

You don't detail your cars before you sell 'em . . . ?

There are many things sold "AS IS" with no warranty expressed or implied...

I only have one request for TV advertisers:

Keep the volume at a similar level to the accompanying program. My poor "MUTE" button is getting a workout.

Oh, and it's not fooling anyone when they shoot the commercial against a freeway or some other noisy background that they have to shout at the top of their lungs to be heard!

I have Dish network and it happens on most stations

 

[Limited-Time]

Re: Dear TV Advertizers:

..........................I have Dish network and it happens on most stations

Directv is no better..................

 

[SnappingTurtle]

Re: Dear TV Advertizers:

Advertising, Communications, Marketing, and Promotion is my business, but when the kids I have to work with tell me I should color my hair, I tell them I earned every grey hair on my head.

Besides this, it seems to only bother the young men, the women all say it makes me look like a distinguished man, with experience.

P.S. I refuse to market such products.

 

[NelsonQ]

Re: Dear TV Advertizers:

Here is the answer on why... They simply run the entire ad volume at the top of the range.... Technology is on the way for the future to help.

"The Federal Communications Commission does not specifically regulate the volume of TV programs or TV commercials. However, broadcasters are required to have equipment that limits the peak power they can use to send out their audio and video signals. That means the loudest TV commercial will never be any louder than the loudest part of any TV program.

A TV program has a mix of audio levels. There are loud parts and soft parts. Nuance is used to build the dramatic effect.

Most advertisers don?t want nuance. They want to grab your attention. To do that, the audio track is electronically processed to make every part of it as loud as possible within legal limits. ?Nothing is allowed to be subtle,? says Brian Dooley, Editor-At-Large for CNET.com. ?Everything is loud ? the voices, the music and the sound effects.?

Spencer Critchley, writing in Digital Audio last month, explained it this way: ?The peak levels of commercials are no higher than the peak levels of program content. But the average level is way, way higher, and that?s the level your ears care about. If someone sets off a camera flash every now and then it?s one thing; if they aim a steady spot light into your eyes it?s another, even if the peak brightness is no higher.?

There?s also what Brian Dooley of CNET.com calls ?perceived loudness.? If you?re watching a drama with soft music and quiet dialogue and the station slams into a commercial for the July 4th Blow Out Sale, it?s going to be jarring. If you happen to go from the program into a commercial for a sleeping pill, one with a subtle soundtrack, it probably won?t bother you.

Help is on the way! Last month Dolby Laboratories announced it has developed technology to level out the sound differences that take place during shows and between TV programs and commercials. You pick the volume you like and the Dolby software will make the adjustments in real time automatically.

Dolby Volume could show up in some TV sets by the end of this year or early next year."

 

[TwoBallScrewBall]

Re: Dear TV Advertizers:

I only have one request for TV advertisers:

Keep the volume at a similar level to the accompanying program. My poor "MUTE" button is getting a workout.

Oh, and it's not fooling anyone when they shoot the commercial against a freeway or some other noisy background that they have to shout at the top of their lungs to be heard!

"we'll be back right after these words....

(fade)

HI!!!!!!!!!!! BILLY MAYS HERE WITH AN EXCITING NEW WAY TO WASTE YOUR HARD EARNED MONEY!!!!!!!!!!!!!!!!!!!! "

Yeah, some commercials are too loud.

 

[Bob_VT]

Re: Dear TV Advertizers:

JB since you are seeing all these commercials ..... the ad agencies are doing their job placing them on the shows you watch.....

If you were complaining about Midol, feminine products, video game commercials and toys..... then you would be watching the wrong shows on tv.

 

[PW2]

Re: Dear TV Advertizers:

"we'll be back right after these words....

(fade)

HI!!!!!!!!!!! BILLY MAYS HERE WITH AN EXCITING NEW WAY TO WASTE YOUR HARD EARNED MONEY!!!!!!!!!!!!!!!!!!!! "

Yeah, some commercials are too loud.

Yes, that is one of the specific ones, of the half dozen or so, that are the worst culprits. I have no idea what Billy Mays is trying to sell, and one of these days I'm going to wait to hit the mute button until I know what he is selling, just to insure that I don't, through some freak accident, actually buy something he is hawking.

 

[kmk_7110]

Re: Dear TV Advertizers:

Just my point, LT.

Why in the world try to look younger when older is kinder, gentler, smarter and wiser (usually richer, too).

Thats just it... your richer then us young ones. You have more of an ability to afford the expenditure then I, that is why i think they market all of the make you look younger junk on tv. I would feel wierd to have my mom look the age of my girlfriend, and thats all they want to happen from those commercials.

One that gets me to is the cell phone commercials... text _____ to 00000 and get your fifth ringtone free!... Don't get me wrong i have ringtones but i made them from my favorite songs...

 

[JB]

Re: Dear TV Advertizers:

"Richer" is a relative term. We probably don't have as much income as the younger set. The big difference is that we have learned to live on less than we have.