E-tec 75 or TLDi90

TOHATSU GURU

Admiral
Joined
Jul 22, 2004
Messages
6,164
Re: E-tec 75 or TLDi90

We sell Tohatsu and Nissan labeled engines. And up until each of the other brands stopped allowing engines to be shipped, we were also an authorized Mercury, Yamaha, Honda and Suzuki dealership. I have no loyalty to ANY brand of engine. This is just a business that I have been in for 40 years. Our dealership was started 58 years ago and we have been around long enough to have an idea as to the difference between slanted advertising (all brands), mindless emotional commitment to a brand and reality. <br /><br />Every brand produces a bomb one year and a gem the next. It's "The circle of life." I am asked daily "what brand would you buy?" My answer is usually the same...They are all good, some models, in some brands are better suited than others to a particular task. For what its worth, I was raised that OMC was the best outboard money could buy. That just isn't true any more. No one brand has a lock on being the best. Cherry picking a stat off of a single model engine and touting it as proof of its godhood is lunacy. <br /><br />Let me end this on a positive note. E-Tec, by all indications, can be a good choice for someone. As I have said repeatedly, there are no indications of systematic failures. However, it is not the "best" at anything except meeting EPA requirements. As E-Tec develops a track record (It does not have a large enough and long enough basis yet) it may very well prove to be better than anyone elses. But as of right now that jury is out and will stay out for years. Would I buy an E-Tec?....sure. I would buy any brand of outboard if it met my needs. I.E. Price, weight, performance, warranty, reputation of the servicing dealer and most important of all....reliabilty. <br /><br />Emotional involvement with a brand is pointless....I just saw a Ford commercial on TV. They are best. Wait, Honda says they are best. Whats this? Chevy is saying they are the best. Like everything else in the world....it's the one you wind up with, that you don't have problems with, that determines what the best is. I actually bought a little Daewoo four years ago and it was flawless up until six months ago. Would I buy another one...maybe, maybe not. Those first three and half years of zero problems were great. Now there seems to be a lot of little things developing problems. By the way, it had the highest CSI of any car in its class when I purchased it and there were no horror stories about them. Kind of makes you think....doesn't it?
 

winoandino

Seaman Apprentice
Joined
Dec 19, 2004
Messages
43
Re: E-tec 75 or TLDi90

Internet, <br />If you you don't sell Yamaha or Merc and could care less about BRP, but sell 400-500 engines a year that must make you the largest dealer in the WORLD for either Honda or Suzuki or Tohatsu. <br /><br />EDIT: We don't allow personal insults here.<br /><br />Actually I am quite good with the English language and anyone who reads your post could see that you are implying that BRP has lied by the way you use the word "hype". All their advertising "hype" has been saying is they are better performing, better on fuel, easier to own, and cleaner than any other engine available. Now which part of their marketing message is hype exactly???
 

ozarkjeep

Petty Officer 2nd Class
Joined
Jun 14, 2001
Messages
154
Re: E-tec 75 or TLDi90

Hey Internet, I may have talked to you on the phone the other day.<br /><br />I was calling about a 6 HP tohatsu 4 stroke for a sailboat, shipped to Arkansas.<br /><br />was that your company? I think the sales guy's name was Chris?
 

TOHATSU GURU

Admiral
Joined
Jul 22, 2004
Messages
6,164
Re: E-tec 75 or TLDi90

We were the largest Tohatsu dealer in the world last year and so far this year we are running back and forth between 1 and 2.<br /><br />Winoandino, I give up. <br /><br />EDIT: No personal insults allowed. <br /><br />There are other brands of engines that are three star rated, easier to own, better on fuel and perform better....in some models, at some range, in some applications. Blanket endorsement of E-Tec is what I have a problem with....because it does not deserve it yet. I believe that you believe what you are saying. <br /><br />EDIT: See comment above.
 

TOHATSU GURU

Admiral
Joined
Jul 22, 2004
Messages
6,164
Re: E-tec 75 or TLDi90

Ozarkjeep,<br /><br />No, Chris works for ITG in Tennessee. They have websites under 4 or 5 names. Chris is under OnlineOutboards.XXX They placed right behind us last year and this year we are running neck and neck for the number one spot.
 

JB

Honorary Moderator Emeritus
Joined
Mar 25, 2001
Messages
45,907
Re: E-tec 75 or TLDi90

I am reminded by this thread of two things:<br /><br />1. My debating coach used to remind us at the beginning of every meet that: "He who loses his cool, loses."<br /><br />2. I posted a comment in a DC thread that, "He who can segregate what he knows from what he merely believes is waaay ahead of the rest of us."
 
Top