Re: not even a pop on 1973 mercury 4hp
Backfire is more like it. The one and only time I had this happen on me, albeit was my merc 6 hp twin, was when I reassembled the mag which had been take apart by the PO. I had the magneto cam on the wrong way, I removed the cam flipped it and then it fired first pull. The cam was throwing off timing because the cam bump was off due to position.
Have you confirmed the point gap is correct? The gap has everything to do with timing as well as the key, just cause you have spark doesn't mean it's sparking when it should.